DSAP Pre-Work: Google Analytics 4 Tutorial
Google Analytics is a powerful tool for tracking and analyzing website traffic. In this Google Analytics 4 Tutorial, we'll go through the basics of setting up Google Analytics and using it to gain insights into your website's performance.
Setup
Create an Account
Set Up Google Analytics
Create a Google Analytics account: Go to https://analytics.google.com and sign up for an account.
Install
Install Google Analytics 4 through GTM
Set up your tracking code: Once you've created your account, you'll need to set up a tracking code. This code is what Google Analytics uses to track visitors to your website. You can find your tracking code by clicking on the "Admin" tab and then selecting "Tracking Info" and "Tracking Code."
Install the tracking code: The tracking code should be installed on every page of your website. Please watch this Youtube Video to see the step-by-step process and configure Google Analytics 4 and Google Tag Manager.
Configure Google Analytics 4 in Google Tag Manager
Once you have created your Google Analytics 4 Account. Please head over to your Google Tag Manager Account and follow these steps.
Using Tags, which are snippets of code that track specific user actions on your website, such as clicks or form submissions.
To add a tag, go to the Tags section in your container and click on "New Tag".
From there, you can choose from a variety of pre-built tag templates or create your own custom tag.
Add Google Analytics 4 Tag
Set up with your Google Analytics 4 Measurement ID
3. Publish your container: Once you're satisfied with your tags and it's time to publish your container. To do this, simply click on the "Submit" button in your container and follow the prompts.
Check if your site worked
Visit your site on a separate browser.
Go back to your Google Analytics 4 Account
On the left under reports click overview. You should be able to see when you visited your own website.
Trouble Shooting
Still not working?
Here are some common mistakes people make when creating GA4. Please the links below and double-check your work.
Make sure you are installing the Google Analytics 4 Measurement ID when configuring Google Analytics 4 and Google Tag Manager
Click Publish to get your tracking live
Ready for more? Our Google Analytics 4 Tutorial isn’t over. Here are some advanced Tips for using Google Analytics 4. This is not a required step for the DSAP pre-work! If you are eager to learn more about Google Analytics 4, see below.
Analyze Your Website Traffic
Set up goals: Goals are a way to track specific actions on your website, such as filling out a form or making a purchase. To set up a goal, go to the "Admin" tab and then select "Goals" and "New Goal."
Analyze your traffic sources: Google Analytics can tell you where your website traffic is coming from, such as search engines, social media, or other websites. You can find this information under the "Acquisition" tab.
Analyze user behavior: Google Analytics can also tell you how users are interacting with your website, such as how long they stay on a page and which pages they visit. You can find this information under the "Behavior" tab.
Analyze conversion rates: Conversion rates tell you how many visitors are taking a specific action on your website, such as making a purchase or filling out a form. You can find this information under the "Conversions" tab.
Use Google Analytics to Improve Your Website
Identify areas for improvement: Once you've analyzed your website traffic, you can identify areas where you can improve your website. For example, if you notice that users are leaving your website quickly, you may need to improve your website's design or content.
Test different strategies: Google Analytics can also help you test different strategies to see what works best for your website. For example, you can test different landing pages to see which ones convert the most visitors.
Monitor your progress: Finally, it's important to monitor your progress over time. Use Google Analytics to track your website's performance and make adjustments as needed.
